Our Story

Crafting Timeless Wrist Watches

At NOVA, we’ve been crafting timeless wrist watches since 1990. With over three decades of expertise, we offer a wide range of watches to suit every style and occasion—be it luxury watches, sporty designs, digital and analog styles, casual wear, or party-ready timepieces.

Each NOVA watch is thoughtfully assembled with precision, keeping quality and durability at the heart of our process. We stay ahead of trends, introducing new designs inspired by global fashion, ensuring you always have access to stylish and contemporary timepieces.

From starting as a wholesale business to entering the e-commerce market 10 years ago, we're grateful for this journey. We'd love your feedback to continue delivering the best to you.

Meet Our Founder, Krishan Madan

Hi, I'm Krishan Madan, founder of NOVA Watches. My love for watches began at age 20 when I worked odd jobs to support my family, eventually joining a watch manufacturer. After five years as a craftsman, I took a leap of faith, investing my savings to start my own watch manufacturing and distribution from a small room in Old Delhi.

I traveled across India to build a strong network and embraced new skills, which led me to start selling on Snapdeal in 2012—even though I didn’t know how to use a laptop. With a friend’s help, I established a thriving e-commerce presence on Snapdeal and Flipkart. I’m excited to grow NOVA further and connect with you all.